Honda finishes second in the 2011 J.D. Power and Associates Initial Quality Study.
It was Honda’s best performance ever in the annual study, which this year evaluated data from more than 73,000 buyers/lessees of new 2011 vehicles after 90 days of ownerships.
Three of the company’s manufacturing plants also received IQS honors, including two of its facilities here in America. Honda Manufacturing of Indiana, which builds the all-new Honda Civic, was one of only three plants in the world to win a J.D. Power Platinum award this year, and the automaker’s complex in East Liberty, Ohio, where the Honda Accord Crosstour, CR-V and Element are built, took home a Bronze award.
Not coincidentally, all of those vehicles finished in the top three of their segments for Honda.
“Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer,” said Tetsuo Iwamura, president and CEO of American Honda Motor Co., Inc. “These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura.”
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