ALG writes:
Perception is a powerful force in consumer buying behavior. Consumers often base their beliefs about quality on the emotional connection they have with a brand, regardless of the actual quality. Alternatively, a brand that experiences an instance of bad publicity may take years to shake off the negative effects, even if the actual quality is good. Automobile brands are no different.
A negative belief about a brand based on the opinion of friends or family, or a high-profile incident, can sour a consumer on that brand’s complete model lineup. Alternatively, a positive belief about a brand can sometimes trump poor quality. Now in its 5th year, ALG’s Perceived Quality Study (PQS) is a semiannual consumer survey of perceived automobile brand quality.
The PQS report highlights the survey results of 3,000 - 4,000 U.S. consumers in order to gauge perceptions of mainstream and luxury brands. PQS is one of the metrics ALG examines in calculating our industry benchmark residual values, helping companies and consumers understand the future value of their vehicles.
For nearly 50 years, ALG has been the industry benchmark for vehicle value information.
Read More: https://www.alg.com/pdf/pqs_2012_spring_report_final.pdf
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